Create Your Own SEO Friendly Blog?
So you have created a blog spending most or all of energy on it. What now? Just because you worked hard on your blog does not mean everybody will visit your site. There are so many options for readers to opt from, then why to choose yours?
Your target should be to make your site stand out from others while staying within the limits of relevancy. This would require you to adopt marketing strategies designed particularly to attract the target visitors. Here is where Search Engine Optimization (SEO) jumps in – your ultimate tool to direct quality traffic towards your blog.
This is not just an option you have; it is something you need to do even if you wish otherwise. Don’t forget, the reader has a million other options in competition to your blog.
Now arises the question, how to utilize to make your blog more popular with the readers?
At the basic level, have an overall critical look at the structural make of your site and think if it is really going to get you a good rank in the search results.
Ask yourself a few simple questions to really know where does your site stand as far as SEO techniques are concerned.
Use a semantic format that lets you manage the webpages into a hierarchical form containing topic categories and their sub-categories.
Take, for instance, this link: http://yourwebsite.net/seo/tips/strategies-for-web-developers/
Mere look at the address tells both the reader and the spiders/bots to gauge the entire context of the article. Thus, be careful to buy your domain names from a good domain seller out there.
So keep the loading time within a time frame of 2 to 3 seconds if you want to keep the potential visitors on your site.
How can you do this?
Cut the unnecessary part in your content down. Writing pages long articles takes some effort but keep in mind, search engines will opt for to the point precise pieces over the lengthy ones. Hence, keep the information concise and helpful – a 500 to 600 words long article should be enough for you to get your point across.
Another step you can take that majority of the bloggers tend to ignore is related to the images. Lessen the pixels along with the file size also, keep the formats that are generally required i.e. JPEG, GIF, PNG.
On top of that, you must keep in mind that these elements play no role in getting your page indexed. Thus, to make it to the topmost SERP keep a few points in mind.
HyperText Markup Language system –For any web document you make, HyperText Markup Language system is the format you make use of, as a standard one. This format further allows you to use tags and attributes.
Alternative text – This is fundamentally for the visually impaired readers or the ones that are dependent upon screen readers to get the idea of a video, image or graphic. For this purpose, you use words that explain your images or videos the best in context.
Less Flash files and Java applets – As mentioned earlier, algorithms only index texts therefore; you need to lessen the amount of graphics and plugins you are using. To end up on top of the search results your context should be reader friendly to search engines more than the readers, in comparison.
With the advent of Google Panda and Penguin releases, there has been a shift in the elements in focus for index: to say the least, it is not the quantity anymore.
Updates like Panda and Penguin come with a number of data upgrades (Panda) and alterations (Penguin) in algorithms.
In short, to obtain backlinks and create internal links to authentic high quality content, you can use the methods given by Google itself in Google Webmaster Guidelines.
But how do they really use social media?
You must be thinking what is the use of creating such a sitemap? Most importantly, it serves as the means to let the search engines know when you have new content added to your page. Then it aids fast and thorough indexing. Lastly, the visitors find it easy to access the information they require from your page.
You must keep your sitemap up-to-date with your content. For this, you can either hire a developer or use a plugin like Google XML Sitemap to do the job.
So you have created a blog spending most or all of energy on it. What now? Just because you worked hard on your blog does not mean everybody will visit your site. There are so many options for readers to opt from, then why to choose yours?
Your target should be to make your site stand out from others while staying within the limits of relevancy. This would require you to adopt marketing strategies designed particularly to attract the target visitors. Here is where Search Engine Optimization (SEO) jumps in – your ultimate tool to direct quality traffic towards your blog.
This is not just an option you have; it is something you need to do even if you wish otherwise. Don’t forget, the reader has a million other options in competition to your blog.
Now arises the question, how to utilize to make your blog more popular with the readers?
At the basic level, have an overall critical look at the structural make of your site and think if it is really going to get you a good rank in the search results.
Ask yourself a few simple questions to really know where does your site stand as far as SEO techniques are concerned.
Ingredients To Make SEO Friendly Website
1. SEO Friendly Permalink Structure
Your URLS or Uniform Resource Locators as they are called need to be as simple as can be for the reader to read easily and have a clear idea of what the content on your site is about at the first look. This will also make algorithms to index your blog.Use a semantic format that lets you manage the webpages into a hierarchical form containing topic categories and their sub-categories.
Take, for instance, this link: http://yourwebsite.net/seo/tips/strategies-for-web-developers/
Mere look at the address tells both the reader and the spiders/bots to gauge the entire context of the article. Thus, be careful to buy your domain names from a good domain seller out there.
2. Speedup Your Website
Everybody, you included, prefers fast loading content over any other website. On average, reader will leave the page if it is not fully loaded within 5 seconds of visit. No blogger would want that to happen to his domain.So keep the loading time within a time frame of 2 to 3 seconds if you want to keep the potential visitors on your site.
How can you do this?
Cut the unnecessary part in your content down. Writing pages long articles takes some effort but keep in mind, search engines will opt for to the point precise pieces over the lengthy ones. Hence, keep the information concise and helpful – a 500 to 600 words long article should be enough for you to get your point across.
Another step you can take that majority of the bloggers tend to ignore is related to the images. Lessen the pixels along with the file size also, keep the formats that are generally required i.e. JPEG, GIF, PNG.
3. The ease of indexing your content
A webpage isn’t only a fill of written context but also has other ways of communicating the information to the reader. For instance, videos, visual instructions, audio aid and a lot of other graphical content is found on the web pages.On top of that, you must keep in mind that these elements play no role in getting your page indexed. Thus, to make it to the topmost SERP keep a few points in mind.
HyperText Markup Language system –For any web document you make, HyperText Markup Language system is the format you make use of, as a standard one. This format further allows you to use tags and attributes.
Alternative text – This is fundamentally for the visually impaired readers or the ones that are dependent upon screen readers to get the idea of a video, image or graphic. For this purpose, you use words that explain your images or videos the best in context.
Less Flash files and Java applets – As mentioned earlier, algorithms only index texts therefore; you need to lessen the amount of graphics and plugins you are using. To end up on top of the search results your context should be reader friendly to search engines more than the readers, in comparison.
4. Links and backlinks
In earlier blogging days, getting your page indexed was directly dependent on the number of links your page contains. On top of that, acquiring links was pretty easy since you could exchange as many as you wish or even buy a few links for the purpose.With the advent of Google Panda and Penguin releases, there has been a shift in the elements in focus for index: to say the least, it is not the quantity anymore.
Updates like Panda and Penguin come with a number of data upgrades (Panda) and alterations (Penguin) in algorithms.
In short, to obtain backlinks and create internal links to authentic high quality content, you can use the methods given by Google itself in Google Webmaster Guidelines.
5. Social media, an opportunity
Smart bloggers and others who shared traction found social media as an opportunity they could avail for promoting their websites without using extensive advertising techniques. And when SEO is added to this area of promotion, this advertisement method is optimized.But how do they really use social media?
- Do not go for direct advertisements that pop up every time someone visits a social media websites. Since these sites are fundamentally based on interaction, which would be the best way to let your audience know about your page instead of hard methods.
- Keep your website visually constant on social pages using the same name and design strategies all over i.e. same font, color and themes.
6. Sitemap for your website
Before getting along with anything else first you need to know what the sitemap actually is. A sitemap is just a list of pages of your website available for ease of navigation for algorithms and users alike.You must be thinking what is the use of creating such a sitemap? Most importantly, it serves as the means to let the search engines know when you have new content added to your page. Then it aids fast and thorough indexing. Lastly, the visitors find it easy to access the information they require from your page.
You must keep your sitemap up-to-date with your content. For this, you can either hire a developer or use a plugin like Google XML Sitemap to do the job.
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